The Naschmarkt – “Snacking at the highest level”.


How long has the Vienna Naschmarkt existed and where is it located? What was his name before? What does the Naschmarkt mean nowadays?

Food and drink from all over the world is offered at Vienna’s Naschmarkt, the largest inner-city market in Vienna, just off Karlsplatz. Grocery stores with multicultural offerings adorn one side, and the other is for eating and drinking on site. Especially in the summer it is popular to spend your lunch break here or to drop by for a drink in the evening. The pubs are usually open until midnight. Whether you’re in the mood for typical Austrian specialties, Asian, Turkish or Israeli food , with 120 market stalls , everyone will find something.

The Naschmarkt, which has been in existence since 1774, is Vienna’s largest inner-city retail market, covering around 2.3 hectares. Its predecessor was a fruit and vegetable market established on the Freyung in the city. Due to ongoing disputes between the magistrate and the Schottenkloster, this was relocated in 1780 in front of the princely Starhemberg Freyhaus, today’s area Wiedner Hauptstraße – Resselgasse – Operngasse.

This former Kärntnertormarkt was known among the population for the time being as “Aschenmarkt” . A small milk market had established itself on the site of a former municipal ash and dung storage site . “Asch” was also a common name for the usual milk bucket made of ash wood. From this developed the later name Naschmarkt.

Already at the beginning of the 19th century but also delicacies with a touch of faraway lands were available here, such as exotic sweets, dates and orange peels preserved in sugar.

In earlier times, there were more men than women at the stalls. But later the command at the Naschmarkt was taken over by the “Fratschlerinnen”, the “Höcklerinnen” or the

“Bolettenweiber,” who became famous for their loose mouths and variable use of swear words. They had well-known nicknames such as “Maschansker-Kadel”, “Krawall- Minerl”, Wäscher-Tonerl”, “Fischkopf-Reserl” etc.

However, the “Sopherl” became a synonym for the Naschmarkt. The Viennese feature writer Vinzenz Chiavacci had written about the “Sopherl vom N aschmarkt” in his column in the “Österreichische Volkszeitung” every Sunday since 1883. An elementary counterpart to the “sweet Viennese girl”: brash, gruff and snotty-nosed . That she really existed is probable, but not proven.

The taxes that the so-called “Spinatwachter” had to collect from the loud and defiant women’s regiment always remained a subject of dispute. The name remained a derogatory term for the executive branch in Vienna, which wore green uniforms until 2005. On March 30, 1905 , the City Council decided on the official name “Naschmarkt” for the marketplace between the Freihaus and the Wien River.

After the Vienna River had been regulated and built over, Otto Wagner planned a magnificent boulevard above the Vienna River for the emperor from the Hofburg to Schönbrunn. However, these plans fell


the beginning of World War I and the death of Otto Wagner. Thus, the market began to expand from the original area, to the covered area above the Vienna River, from

13,500 m² on 36,000m².

The architect Friedrich Jäckel was awarded the contract for the construction of 57 wooden sales halls with iron bracing. He designed it in the style of Biedermeier. Today they are listed as historical monuments. The market was loadable for 50,000 people . When it opened in 1916, 600 merchants offered their wares for sale.


For daily shopping, the Naschmarkt has become a bit pricey, but it is still popular, especially for tasting and sampling.

Time Travel Tip:
Saturday breakfasts are very popular here and that’s also when the weekly

Flea market held. Attention: The market is closed on Sundays !

More info: Naschmarkt – opening hours Monday to Saturday, address, offer (












Share this post

More contributions

Information on data protection
We use technologies such as cookies, LocalStorage, etc. to customize your browsing experience, to personalize content and ads, to provide social media features, and to analyze traffic to our website. We also share information about how our site is used with our social media, advertising and analytics partners. Our partners may combine this information with other data that you have provided to them or that you have collected as part of using the Services (incl. US providers). You can find more information about the use of your data in our data protection declaration.

data protection
This website uses cookies so that we can offer you the best possible user experience. You can find more information about the use of your data in our data protection declaration.

Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

Marketing & Statistics
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Leave this cookie enabled helps us to improve our website.

Google Tag Manager
This is a tag management system. Using the Google Tag Manager, tags can be integrated centrally via a user interface. Tags are small pieces of code that represent activitiescan track. Script codes from other tools are integrated via the Google Tag Manager. The Tag Manager makes it possible to control when a specific tag is triggered.